Sleman, November 17, 2025 – Women's disability group Avta Kebaya in Bokoharjo, Prambanan, Sleman Regency, is now beginning to reorganize itself as a brand, not just a group of home tailors. Through guidance from the team of lecturers and students from ISI Yogyakarta, they learned to develop a visual identity, create promotional content, and independently find fashion trend inspiration through digital platforms.
This activity is part of Nusantara Art Innovation Program (PISN) 2025. The mentorship took place in a warm and interactive atmosphere. Participants not only listened to explanations but also immediately tried creating logos, designing Instagram posts, and discussing product photo styles suitable for the Avta Kebaya brand character.
In one of the sessions, participants were asked to gather examples of colors, textures, and clothing styles from the internet. They had previously felt unaccustomed to searching for digital references, but became enthusiastic when they started finding fashion styles that suited their taste. Some of them even began to combine color trends with their signature sewing styles.
This program is implemented by a team of lecturers and students from ISI Yogyakarta, led by Amar Leina Chindany, M.Ds. (Lecturer of Visual Communication Design), with team members Amanda Amalia Faustine Gittawati, M.A. (Lecturer of Media Design), and Nandang Septian, M.Ds. (Lecturer of Product Design), as well as supported by assisting students from various design study programs; Ayunda Regina A. (Visual Communication Design), Jihan Khalisa Difa (Visual Communication Design), and Aditya Alwin Alwaysa (Product Design).
Team leader, Chinda, explained that the main objective of this mentoring is to help participants see their businesses from a more strategic perspective.
“All this time they focused on sewing and fulfilling orders, without building a collective image. Through this training, they are beginning to understand how a brand is formed, not only from the product, but from how to tell a story and present oneself,” he said.
Team member Amanda added that the most tangible outcome of this activity is seen in the change in how participants express themselves.
“They started to bravely determine brand colors, choose posting styles, and even try recording videos of the sewing process. There was a new pride when they realized that content could be created by themselves without needing complicated equipment,” she explained.
Student engagement also brings its own dynamics. Jihan, one of the assisting students, shared her impressions after interacting directly with the participants.
“We came to teach, but ended up learning. The way they adapted their learning to each individual's physical abilities made us realize that creativity doesn't always come from complete facilities, but from the willingness to try,” he said.
Now, Avta Kebaya has brand identity guidelines, social media post examples, and a list of color and model trends as product development references. Participants not only gained knowledge but also began to see themselves as more than just tailors. freelance, but a creative person who is building brand own.
This assistance doesn't solve all challenges at once, but it is an important step that gives them the tools, insights, and especially the confidence to move forward in the world. Fashion community-based.
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